Venturing into the branding project for PRVA has been a remarkable journey, filled with creative energy and strategic insights. The brand name, PRVA, is a tribute to the dynamic duo behind it – Dr. Pradnya and Varsha, both renowned experts in the domain of skin and hair care. PRVA, not only caters to clients across India but also extends its reach globally, offering a range of exceptional skincare and haircare products. Read More
Our collaboration with PRVA began with the vision of encapsulating their ethos – a belief that true beauty radiates from within, which led to the birth of the inspiring tagline: “Beauty Lies Within.” This tagline resonates profoundly with PRVA’s commitment to promoting healthy and radiant skin and hair.
Designing the visual brand identity and packaging for PRVA was a captivating endeavor. We began by drawing inspiration from their umbrella brand, U B Glamourous, a well-known polyclinic specializing in a comprehensive array of hair and skin treatments. The regal combination of purple and gold, derived from U B Glamourous, became the cornerstone of PRVA’s color palette. This choice was not only aesthetically pleasing but also served to establish a visual link between the two brands, fostering a sense of trust and credibility.
The logo design was another pivotal aspect of our project. It captures the essence of PRVA’s commitment to enhancing natural beauty. The use of a bold and simple font type in the logo grabs all the attention, aligning perfectly with the brand’s philosophy of simplicity as the key to beauty. This design approach reflects the brand’s professionalism and expertise in skincare and haircare.
Packaging design played a crucial role in conveying PRVA’s quality and sophistication. Each element, from the choice of materials to the color scheme and typography, was thoughtfully crafted to create a memorable and delightful unboxing experience for customers.
As we conclude this transformative branding project, we are thrilled to witness PRVA poised for success. Their brand now stands as a symbol of holistic beauty, rooted in health and self-care. PRVA’s visual identity, packaging design, and brand philosophy perfectly align with their mission to bring out the innate beauty in everyone. PRVA: Where Beauty Truly Lies Within.
