Designing the brand identity for Kaushalya Medical Foundation Trust Hospital was both challenging and fascinating. The task involved rebranding their old identity while preserving their core values and considering the industry, competition, and the seriousness of the subject matter. Our goal was to create a lively and impactful brand image that remained simple yet effective. Read More
In the process of designing the brand identity we aimed to incorporate elements that evoked a sense of purity and serenity. Inspired by the lotus flower, we added a floral touch to the brand identity, symbolizing purity, healing, and growth. we decided to use a bright yellow color gradient combined with a flamboyant maroon shade. This color combination struck a balance between subtlety and impact, giving the brand a vibrant and memorable look. The bright yellow symbolized energy, optimism, and warmth, while the maroon added a touch of elegance and seriousness.
Being associated with this esteemed hospital, which has a 25-year legacy, has been a source of great pride for us. Over the past few years, we have collaborated with the hospital on various fronts, including creating marketing collaterals, designing for events and camps, producing videos, handling internal branding, developing press ads, designing hoardings and banners and much more.
Our efforts have been geared towards promoting the hospital’s services, events, and initiatives while maintaining a consistent brand image. By leveraging various mediums such as videos, websites, posts, and print materials, we have effectively communicated the hospital’s message to a wider audience, reinforcing its reputation and contributing to its successful journey.
We are delighted to be part of the hospital’s growth and achievements, as we continue to work closely with them in enhancing their brand presence and ensuring their message reaches the right audience. Our collaboration with Kaushalya Medical Foundation Trust Hospital has been a fulfilling experience, allowing us to make a positive impact in the healthcare industry and contribute to their continued success.
