While developing the packaging designs, we took a strategic liberty to enhance the visual impact by incorporating pastel colors and traditional motifs, creating a harmonious blend of tradition and modernity. In a few select designs, we further elevated the packaging by using gold foiling and changing the logo color to a richer shade, adding a touch of luxury and sophistication. This modification allowed us to create a visually stunning packaging that captured attention and communicated a premium brand experience. However, when it came to the outdoor print media, we remained faithful to the brand’s original bright pink color palate, as it played a significant role in brand recognition and consistency. By adhering to the brand’s color guidelines for the outdoor media, we ensured a cohesive brand experience across all touchpoints while still delivering a visually striking and attention-grabbing campaign. The combination of the enhanced packaging designs and vibrant outdoor advertisements resulted in a cohesive and impactful brand presence, captivating the target audience and establishing a strong brand identity in the market.

Photography by:
Pratik Misal
PM Creative Studio